[et_pb_section fb_built=”1″ admin_label=”Section” _builder_version=”4.23.1″ _module_preset=”default” background_enable_image=”off” background_enable_video_mp4=”off” background_video_webm=”https:\/\/wittymind.pl\/wp-content\/uploads\/2024\/01\/pexels-roberto-hund-5244154-2160p.webm” background_video_width=”100%” width=”100%” min_height=”80vh” min_height_tablet=”50vh” min_height_phone=”50vh” min_height_last_edited=”on|desktop” height_tablet=”” height_phone=”” height_last_edited=”on|tablet” custom_padding=”||70px||false|false” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.23.1″ _module_preset=”default” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/wittymind.pl\/wp-content\/uploads\/2024\/01\/white.webp” title_text=”white” show_bottom_space=”off” align=”center” _builder_version=”4.23.1″ _module_preset=”default” width=”100%” module_alignment=”center” custom_margin=”-60px||||false|false” custom_margin_tablet=”-60px||||false|false” custom_margin_phone=”-60px||||false|false” custom_margin_last_edited=”on|phone” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.21.0″ _module_preset=”default” custom_margin=”||||false|false” custom_padding=”||0px||false|false” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.16″ _module_preset=”default” width=”90%” max_width=”90%” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_class=”wmd_link_client” _builder_version=”4.23.1″ _module_preset=”default” header_2_font=”|800|||||||” header_2_font_size=”60px” header_2_line_height=”1.2em” width=”80%” custom_margin=”20px||0px||false|false” header_2_font_size_tablet=”60px” header_2_font_size_phone=”48px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n
[\/et_pb_text][et_pb_text module_class=”wmd_link” _builder_version=”4.23.1″ _module_preset=”default” text_font=”|300|||||||” text_text_color=”#252525″ text_font_size=”20px” text_line_height=”1.8em” width=”80%” custom_margin=”1em||||false|false” global_colors_info=”{}”]<\/p>\n
Sortir helps people striving for self-acceptance by celebrating femininity in the spirit of body neutrality.<\/span><\/span> <\/span><\/span>It makes the brand’s customers feel at ease and natural<\/span><\/span> <\/span><\/span>in their bodies, while their wardrobes are not filled with unnecessary clothing items.<\/span><\/span><\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.21.0″ _module_preset=”default” width=”90%” max_width=”90%” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” header_3_font=”|600|||||||” header_3_font_size=”20px” custom_margin=”||0px||false|false” custom_padding=”||||false|false” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” text_font=”|300|||||||” text_font_size=”16px” text_line_height=”1.8em” header_3_font=”|600|||||||” header_3_font_size=”20px” header_3_line_height=”1.2em” custom_margin=”||0px||false|false” custom_padding=”||||false|false” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” header_3_font=”|600|||||||” header_3_font_size=”20px” custom_margin=”||0px||false|false” custom_padding=”||||false|false” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” text_font=”|300|||||||” text_font_size=”16px” text_line_height=”1.8em” header_3_font=”|600|||||||” header_3_font_size=”20px” header_3_line_height=”1.2em” custom_margin=”||0px||false|false” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” header_3_font=”|600|||||||” header_3_font_size=”20px” custom_margin=”||0px||false|false” custom_padding=”||||false|false” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” text_font=”|300|||||||” text_font_size=”16px” text_line_height=”1.8em” header_3_font=”|600|||||||” header_3_font_size=”20px” header_3_line_height=”1.2em” custom_margin=”||0px||false|false” global_colors_info=”{}”]<\/p>\n Sortir<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” header_3_font=”|600|||||||” header_3_font_size=”20px” custom_margin=”||0px||false|false” custom_padding=”||||false|false” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” text_font=”|300|||||||” text_font_size=”16px” text_line_height=”1.8em” header_3_font=”|600|||||||” header_3_font_size=”20px” header_3_line_height=”1.2em” custom_margin=”||0px||false|false” global_colors_info=”{}”]<\/p>\n 2022<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.23.1″ _module_preset=”default” background_enable_color=”off” background_image=”https:\/\/wittymind.pl\/wp-content\/uploads\/2024\/01\/pexels-engin-akyurt-1487713-Large.webp” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”1_2,1_2″ module_class=”divi-portable-row” _builder_version=”4.21.0″ _module_preset=”default” width=”90%” max_width=”90%” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.21.0″ _module_preset=”default” custom_css_main_element=”display: flex;||flex-direction: column;||justify-content: space-between;” global_colors_info=”{}”][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” text_font=”|300|||||||” text_text_color=”#252525″ text_font_size=”18px” text_line_height=”1.8em” header_2_font=”|800|||||||” header_2_text_color=”#252525″ header_2_font_size=”30px” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” text_font=”|300|||||||” text_text_color=”#252525″ text_font_size=”18px” text_line_height=”1.8em” global_colors_info=”{}”]<\/p>\n During discovery call with the client we prioritized the following business goals:<\/span><\/span><\/span><\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” text_font=”|300|||||||” text_text_color=”#252525″ text_font_size=”18px” text_line_height=”1.8em” header_2_font=”|800|||||||” header_2_font_size=”30px” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” text_font=”|300|||||||” text_text_color=”#252525″ text_font_size=”18px” text_line_height=”1.8em” global_colors_info=”{}”]<\/p>\n Conducted a series of brand strategy sessions during which we defined and explored buyer personas, brand attributes, tone and voice, determined marketing objectives and created a value positioning statement.<\/p>\n Developed a visual identity system for the brand to define a consistent style, tone and<\/span><\/span> <\/span><\/span>direction in line with the adopted business goals and with the ideal customers in mind. [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.23.1″ _module_preset=”default” background_enable_image=”off” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”1_2,1_2″ module_class=”divi-portable-row” _builder_version=”4.21.0″ _module_preset=”default” width=”90%” max_width=”90%” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.21.0″ _module_preset=”default” custom_css_main_element=”display: flex;||flex-direction: column;||justify-content: space-between;” global_colors_info=”{}”][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” text_font=”|300|||||||” text_text_color=”#252525″ text_font_size=”18px” text_line_height=”1.8em” header_2_font=”|800|||||||” header_2_font_size=”30px” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_5,1_5,1_5,1_5,1_5″ module_class=”divi-portable-row” _builder_version=”4.23.1″ _module_preset=”default” width=”90%” max_width=”90%” global_colors_info=”{}”][et_pb_column type=”1_5″ _builder_version=”4.21.0″ _module_preset=”default” custom_css_main_element=”display: flex;||flex-direction: column;||justify-content: space-between;” global_colors_info=”{}”][et_pb_blurb title=”Brand strategy” image=”https:\/\/wittymind.pl\/wp-content\/uploads\/2024\/01\/strategy.webp” image_icon_width=”80%” _builder_version=”4.23.1″ _module_preset=”default” header_font=”|600|||||||” header_text_align=”center” header_font_size=”20px” module_alignment=”center” animation_style=”slide” animation_direction=”bottom” animation_intensity_slide=”5%” global_colors_info=”{}”]<\/p>\n Defined brand attributes, conducted user reseach, created user profiles and value positioning statement. Created a roadmap for marketing activities to help achieve brand business goals.<\/p>\n [\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Stylescapes” image=”https:\/\/wittymind.pl\/wp-content\/uploads\/2024\/01\/stylescapes.webp” image_icon_width=”80%” _builder_version=”4.23.1″ _module_preset=”default” header_font=”|600|||||||” header_text_align=”center” header_font_size=”20px” animation_style=”slide” animation_direction=”bottom” animation_intensity_slide=”5%” global_colors_info=”{}”]<\/p>\n Created a project brief defining the final scope and deliveries. Presented three different style directions we could take to develop logo and brand identity system in the form of stylescapes for our client to choose from.<\/p>\n [\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Design & Feedback” image=”https:\/\/wittymind.pl\/wp-content\/uploads\/2024\/01\/design.webp” image_icon_width=”80%” _builder_version=”4.23.1″ _module_preset=”default” header_font=”|600|||||||” header_text_align=”center” header_font_size=”20px” animation_style=”slide” animation_direction=”bottom” animation_intensity_slide=”5%” global_colors_info=”{}”]<\/p>\n Created initial logo concepts, gathered feedback and worked together with the client to create the final design as well as collateral assets. Explored and presented possible brand application across various media.<\/p>\n [\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Assets delivery” image=”https:\/\/wittymind.pl\/wp-content\/uploads\/2024\/01\/delivery.webp” image_icon_width=”80%” _builder_version=”4.23.1″ _module_preset=”default” header_font=”|600|||||||” header_text_align=”center” header_font_size=”20px” animation_style=”slide” animation_direction=”bottom” animation_intensity_slide=”5%” global_colors_info=”{}”]<\/p>\n Created a package containing logo files and other design assets in appropriate formats along with<\/span><\/span> <\/span><\/span>with a guide describing the proper use of each item.<\/span><\/span>\u00a0<\/span><\/p>\n [\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Support” image=”https:\/\/wittymind.pl\/wp-content\/uploads\/2024\/01\/support.webp” image_icon_width=”80%” _builder_version=”4.23.1″ _module_preset=”default” header_font=”|600|||||||” header_text_align=”center” header_font_size=”20px” module_alignment=”center” animation_style=”slide” animation_direction=”bottom” animation_intensity_slide=”5%” global_colors_info=”{}”]<\/p>\n Provided post-delivery support helping with identity system implementation, advised on art direction and printing materials.<\/p>\n [\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.23.1″ _module_preset=”default” background_image=”https:\/\/wittymind.pl\/wp-content\/uploads\/2024\/01\/brand_attributes_sortir.webp” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”1_2,1_2″ module_class=”divi-portable-row” _builder_version=”4.21.0″ _module_preset=”default” width=”90%” max_width=”90%” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.21.0″ _module_preset=”default” custom_css_main_element=”display: flex;||flex-direction: column;||justify-content: space-between;” global_colors_info=”{}”][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” text_font=”|300|||||||” text_text_color=”#252525″ text_font_size=”18px” text_line_height=”1.8em” header_2_font=”|800|||||||” header_2_font_size=”30px” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” text_font=”|300|||||||” text_text_color=”#252525″ text_font_size=”18px” text_line_height=”1.8em” global_colors_info=”{}”]<\/p>\n Through a series of brand strategy sessions, we identified and consolidated a set of brand attributes that subsequently guided the design of the logo and collateral assets, providing a consistent direction throughout the entire creative process.<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_6,1_6,1_6,1_2″ use_custom_gutter=”on” gutter_width=”1″ module_class=”divi-portable-row” _builder_version=”4.23.1″ _module_preset=”default” width=”90%” max_width=”90%” global_colors_info=”{}”][et_pb_column type=”1_6″ _builder_version=”4.21.0″ _module_preset=”default” custom_css_main_element=”display: flex;||flex-direction: column;||justify-content: space-between;” global_colors_info=”{}”][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” text_font=”|300|||||||” text_text_color=”#252525″ text_font_size=”18px” text_line_height=”1.8em” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_6″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” text_font=”|300|||||||” text_text_color=”#252525″ text_font_size=”18px” text_line_height=”1.8em” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_6″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” text_font=”|300|||||||” text_text_color=”#252525″ text_font_size=”18px” text_line_height=”1.8em” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.23.1″ _module_preset=”default” background_enable_image=”off” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”3_5,2_5″ module_class=”divi-portable-row” _builder_version=”4.21.0″ _module_preset=”default” width=”90%” max_width=”90%” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.21.0″ _module_preset=”default” custom_css_main_element=”display: flex;||flex-direction: column;||justify-content: space-between;” global_colors_info=”{}”][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” text_font=”|300|||||||” text_text_color=”#252525″ text_font_size=”18px” text_line_height=”1.8em” header_2_font=”|800|||||||” header_2_font_size=”30px” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” text_font=”|300|||||||” text_text_color=”#252525″ text_font_size=”18px” text_line_height=”1.8em” global_colors_info=”{}”]As part of the brand strategy process, we explored and defined buyer personas resonating with the brand that would later be focus when designing the visual identity system.[\/et_pb_text][et_pb_image src=”https:\/\/wittymind.pl\/wp-content\/uploads\/2024\/01\/personas_final.webp” title_text=”personas_final” show_bottom_space=”off” _builder_version=”4.23.1″ _module_preset=”default” animation_style=”slide” animation_direction=”bottom” animation_intensity_slide=”15%” animation_starting_opacity=”100%” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/wittymind.pl\/wp-content\/uploads\/2024\/01\/pexels-mart-production-8433354-Large.webp” title_text=”pexels-mart-production-8433354 (Large)” show_bottom_space=”off” _builder_version=”4.23.1″ _module_preset=”default” animation_style=”slide” animation_direction=”right” animation_intensity_slide=”10%” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.23.1″ _module_preset=”default” background_enable_color=”off” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”1_2,1_2″ module_class=”divi-portable-row” _builder_version=”4.21.0″ _module_preset=”default” width=”90%” max_width=”90%” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.21.0″ _module_preset=”default” custom_css_main_element=”display: flex;||flex-direction: column;||justify-content: space-between;” global_colors_info=”{}”][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” text_font=”|300|||||||” text_text_color=”#252525″ text_font_size=”18px” text_line_height=”1.8em” header_2_font=”|800|||||||” header_2_font_size=”30px” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” text_font=”|300|||||||” text_text_color=”#252525″ text_font_size=”18px” text_line_height=”1.8em” global_colors_info=”{}”]<\/p>\n Brand attributes and buyer personas developed in the previous steps of the process served as a base to create a selection of three stylescapes, curated to each user profile we created. They were presented to the client during a call. [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.21.0″ _module_preset=”default” custom_css_main_element=”display: flex;||flex-direction: column;||justify-content: space-between;” global_colors_info=”{}”][et_pb_image src=”https:\/\/wittymind.pl\/wp-content\/uploads\/2024\/01\/stylescapes_1-Large.webp” title_text=”stylescapes_1 (Large)” _builder_version=”4.23.1″ _module_preset=”default” animation_style=”slide” animation_direction=”right” animation_intensity_slide=”10%” global_colors_info=”{}”][\/et_pb_image][et_pb_image src=”https:\/\/wittymind.pl\/wp-content\/uploads\/2024\/01\/stylescapes_2-Large.webp” title_text=”stylescapes_2 (Large)” _builder_version=”4.23.1″ _module_preset=”default” animation_style=”slide” animation_direction=”right” animation_intensity_slide=”10%” global_colors_info=”{}”][\/et_pb_image][et_pb_image src=”https:\/\/wittymind.pl\/wp-content\/uploads\/2024\/01\/stylescapes_4-Large.webp” title_text=”stylescapes_4 (Large)” _builder_version=”4.23.1″ _module_preset=”default” animation_style=”slide” animation_direction=”right” animation_intensity_slide=”10%” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row module_class=”divi-portable-row” _builder_version=”4.21.0″ _module_preset=”default” width=”90%” max_width=”90%” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.21.0″ _module_preset=”default” custom_css_main_element=”display: flex;||flex-direction: column;||justify-content: space-between;” global_colors_info=”{}”][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” text_font=”|300|||||||” text_text_color=”#252525″ text_font_size=”18px” text_line_height=”1.8em” header_2_font=”|800|||||||” header_2_font_size=”30px” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/wittymind.pl\/wp-content\/uploads\/2024\/01\/stylescape_sortir_final-Large.webp” title_text=”stylescape_sortir_final (Large)” align=”center” _builder_version=”4.23.1″ _module_preset=”default” animation_style=”slide” animation_direction=”bottom” animation_intensity_slide=”15%” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Section” module_id=”capabilities” module_class=”parent-section” _builder_version=”4.21.0″ _module_preset=”default” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” da_popup_slug=”capabilities” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”1_4,1_2,1_4″ module_class=”divi-portable-row” _builder_version=”4.21.0″ _module_preset=”default” width=”90%” max_width=”90%” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.21.0″ _module_preset=”default” custom_css_main_element=”display: flex;||flex-direction: column;||justify-content: space-between;” global_colors_info=”{}”][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” text_font=”|300|||||||” text_text_color=”#252525″ text_font_size=”18px” text_line_height=”1.8em” header_2_font=”|800|||||||” header_2_font_size=”30px” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.21.0″ _module_preset=”default” custom_css_main_element=”display: flex;||flex-direction: column;||justify-content: space-between;” global_colors_info=”{}”][et_pb_gallery gallery_ids=”242884,242885,242886,242887,242888,242889″ fullwidth=”on” dbdb_version=”4.4.8″ _builder_version=”4.23.1″ _module_preset=”default” auto=”on” auto_speed=”2000″ custom_css_free_form=”.et_pb_gallery.et_slider_auto .et-pb-slider-arrows,||.et_pb_gallery.et_slider_auto .et-pb-controllers { || display: none !important; ||}” global_colors_info=”{}”][\/et_pb_gallery][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.21.0″ _module_preset=”default” custom_css_main_element=”display: flex;||flex-direction: column;||justify-content: space-between;” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.23.1″ _module_preset=”default” background_image=”https:\/\/wittymind.pl\/wp-content\/uploads\/2024\/01\/simple-smooth-fabric-textured-background-Large.webp” custom_margin=”||||false|false” custom_padding=”||||false|false” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”1_2,1_2″ module_class=”divi-portable-row” _builder_version=”4.21.0″ _module_preset=”default” width=”90%” max_width=”90%” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.21.0″ _module_preset=”default” custom_css_main_element=”display: flex;||flex-direction: column;||justify-content: space-between;” global_colors_info=”{}”][et_pb_image src=”https:\/\/wittymind.pl\/wp-content\/uploads\/2024\/01\/logo_genesis.webp” title_text=”logo_genesis” _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” text_font=”|300|||||||” text_text_color=”#252525″ text_font_size=”18px” text_line_height=”1.8em” header_2_font=”|800|||||||” header_2_font_size=”30px” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.25.0″ _module_preset=”default” text_font=”|300|||||||” text_text_color=”#252525″ text_font_size=”18px” text_line_height=”1.8em” custom_margin=”||60px||false|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n <\/span><\/span>The logo design was inspired by the shape of the female body, its curves and the \u201cpower stance\u201d \u2013 emphasizing women\u2019s strength, self-confidence and well-being in their own body. The logo is also a monogram \u2013 it contains all the letters of the brand name. [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.23.1″ _module_preset=”default” background_enable_image=”off” custom_margin=”||||false|false” custom_padding=”||||false|false” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”3_5,2_5″ module_class=”divi-portable-row” _builder_version=”4.21.0″ _module_preset=”default” width=”90%” max_width=”90%” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.21.0″ _module_preset=”default” custom_css_main_element=”display: flex;||flex-direction: column;||justify-content: space-between;” global_colors_info=”{}”][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” text_font=”|300|||||||” text_text_color=”#252525″ text_font_size=”18px” text_line_height=”1.8em” header_2_font=”|800|||||||” header_2_font_size=”30px” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/wittymind.pl\/wp-content\/uploads\/2024\/01\/brand_guidelines-Large.webp” title_text=”brand_guidelines (Large)” _builder_version=”4.23.1″ _module_preset=”default” animation_style=”slide” animation_direction=”bottom” animation_intensity_slide=”10%” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” text_font=”|300|||||||” text_text_color=”#252525″ text_font_size=”18px” text_line_height=”1.8em” header_2_font=”|800|||||||” header_2_font_size=”30px” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/wittymind.pl\/wp-content\/uploads\/2024\/01\/tag_Large.webp” title_text=”tag_(Large)” _builder_version=”4.23.1″ _module_preset=”default” animation_style=”slide” animation_direction=”left” animation_intensity_slide=”10%” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.21.0″ _module_preset=”default” custom_css_main_element=”display: flex;||flex-direction: column;||justify-content: space-between;” global_colors_info=”{}”][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” text_font=”|300|||||||” text_text_color=”#252525″ text_font_size=”18px” text_line_height=”1.8em” header_2_font=”|800|||||||” header_2_font_size=”30px” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/wittymind.pl\/wp-content\/uploads\/2024\/01\/ty_card_1.webp” title_text=”ty_card_1″ _builder_version=”4.23.1″ _module_preset=”default” animation_style=”slide” animation_direction=”right” animation_intensity_slide=”10%” global_colors_info=”{}”][\/et_pb_image][et_pb_image src=”https:\/\/wittymind.pl\/wp-content\/uploads\/2024\/01\/psper.webp” title_text=”psper” _builder_version=”4.23.1″ _module_preset=”default” animation_style=”slide” animation_direction=”bottom” animation_intensity_slide=”10%” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.23.1″ _module_preset=”default” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.23.1″ _module_preset=”default” background_color=”RGBA(255,255,255,0)” width=”90%” max_width=”90%” custom_margin=”||||false|false” custom_padding=”||||false|false” border_width_bottom=”4px” border_color_bottom=”#252525″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.22.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_post_nav in_same_term=”off” prev_text=”Previous” next_text=”Next” prev_text_tablet=”Previous” prev_text_phone=”Prev” prev_text_last_edited=”on|desktop” _builder_version=”4.23.1″ _module_preset=”default” title_font=”|600|||||||” title_text_color=”#252525″ title_font_size=”20px” width=”100%” max_width=”100%” module_alignment=”center” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px|0px|false|false” custom_css_before=”\/*content: %22%22;||display: block;||width: 80%;||height: 3px;||background: #000;||left: 0;||top: 50%;||position: absolute;*\/||” custom_css_main_element=”\/*vertical-align: middle;*\/” global_colors_info=”{}”][\/et_pb_post_nav][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" Sortir redefines plus-size fashion with a focus on empowerment and self-love.Sortir helps people striving for self-acceptance by celebrating femininity in the spirit of body neutrality. It makes the brand’s customers feel at ease and natural in their bodies, while their wardrobes are not filled with unnecessary clothing items.My role Brand Strategy User Research Positioning Brand […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":" [et_pb_section fb_built=\"1\" admin_label=\"Section\" _builder_version=\"4.23.4\" _module_preset=\"default\" background_image=\"https:\/\/wittymind.pl\/wp-content\/uploads\/2024\/01\/box_front_back.webp\" width=\"100%\" min_height=\"80vh\" min_height_tablet=\"50vh\" min_height_phone=\"50vh\" min_height_last_edited=\"on|desktop\" height_tablet=\"\" height_phone=\"\" height_last_edited=\"on|tablet\" custom_padding=\"||70px||false|false\" da_disable_devices=\"off|off|off\" global_colors_info=\"{}\" da_is_popup=\"off\" da_exit_intent=\"off\" da_has_close=\"on\" da_alt_close=\"off\" da_dark_close=\"off\" da_not_modal=\"on\" da_is_singular=\"off\" da_with_loader=\"off\" da_has_shadow=\"on\"][\/et_pb_section][et_pb_section fb_built=\"1\" _builder_version=\"4.21.0\" _module_preset=\"default\" custom_margin=\"||||false|false\" custom_padding=\"||0px||false|false\" da_disable_devices=\"off|off|off\" global_colors_info=\"{}\" da_is_popup=\"off\" da_exit_intent=\"off\" da_has_close=\"on\" da_alt_close=\"off\" da_dark_close=\"off\" da_not_modal=\"on\" da_is_singular=\"off\" da_with_loader=\"off\" da_has_shadow=\"on\"][et_pb_row _builder_version=\"4.16\" _module_preset=\"default\" width=\"90%\" max_width=\"90%\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.16\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text module_class=\"wmd_link_client\" _builder_version=\"4.23.1\" _module_preset=\"default\" header_2_font=\"|800|||||||\" header_2_font_size=\"60px\" header_2_line_height=\"1.2em\" width=\"80%\" custom_margin=\"20px||0px||false|false\" hover_enabled=\"0\" global_colors_info=\"{}\" sticky_enabled=\"0\"]<\/p> [\/et_pb_text][et_pb_text module_class=\"wmd_link\" _builder_version=\"4.23.1\" _module_preset=\"default\" text_font=\"|300|||||||\" text_text_color=\"#252525\" text_font_size=\"20px\" text_line_height=\"1.8em\" width=\"80%\" custom_margin=\"1em||||false|false\" global_colors_info=\"{}\"]<\/p> Roskosh supports women by emphasizing their femininity with unique designs. The brand was born out of the need for sense of community, the experience of spending time in a company of women, the atmosphere and girl-to-girl talks. [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\"1_3,1_3,1_3\" _builder_version=\"4.21.0\" _module_preset=\"default\" width=\"90%\" max_width=\"90%\" global_colors_info=\"{}\"][et_pb_column type=\"1_3\" _builder_version=\"4.21.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.21.0\" _module_preset=\"default\" header_3_font=\"|600|||||||\" header_3_font_size=\"20px\" custom_margin=\"||0px||false|false\" custom_padding=\"||||false|false\" global_colors_info=\"{}\"]<\/p> [\/et_pb_text][et_pb_text _builder_version=\"4.23.1\" _module_preset=\"default\" text_font=\"|300|||||||\" text_font_size=\"16px\" text_line_height=\"1.8em\" header_3_font=\"|600|||||||\" header_3_font_size=\"20px\" header_3_line_height=\"1.2em\" custom_margin=\"||0px||false|false\" custom_padding=\"||||false|false\" global_colors_info=\"{}\"]<\/p> [\/et_pb_text][\/et_pb_column][et_pb_column type=\"1_3\" _builder_version=\"4.21.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.21.0\" _module_preset=\"default\" header_3_font=\"|600|||||||\" header_3_font_size=\"20px\" custom_margin=\"||0px||false|false\" custom_padding=\"||||false|false\" global_colors_info=\"{}\"]<\/p> [\/et_pb_text][et_pb_text _builder_version=\"4.23.1\" _module_preset=\"default\" text_font=\"|300|||||||\" text_font_size=\"16px\" text_line_height=\"1.8em\" header_3_font=\"|600|||||||\" header_3_font_size=\"20px\" header_3_line_height=\"1.2em\" custom_margin=\"||0px||false|false\" global_colors_info=\"{}\"]<\/p> [\/et_pb_text][\/et_pb_column][et_pb_column type=\"1_3\" _builder_version=\"4.21.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.21.0\" _module_preset=\"default\" header_3_font=\"|600|||||||\" header_3_font_size=\"20px\" custom_margin=\"||0px||false|false\" custom_padding=\"||||false|false\" global_colors_info=\"{}\"]<\/p> [\/et_pb_text][et_pb_text _builder_version=\"4.23.1\" _module_preset=\"default\" text_font=\"|300|||||||\" text_font_size=\"16px\" text_line_height=\"1.8em\" header_3_font=\"|600|||||||\" header_3_font_size=\"20px\" header_3_line_height=\"1.2em\" custom_margin=\"||0px||false|false\" global_colors_info=\"{}\"]<\/p> Roskosh<\/p> [\/et_pb_text][et_pb_text _builder_version=\"4.21.0\" _module_preset=\"default\" header_3_font=\"|600|||||||\" header_3_font_size=\"20px\" custom_margin=\"||0px||false|false\" custom_padding=\"||||false|false\" global_colors_info=\"{}\"]<\/p> [\/et_pb_text][et_pb_text _builder_version=\"4.21.0\" _module_preset=\"default\" text_font=\"|300|||||||\" text_font_size=\"16px\" text_line_height=\"1.8em\" header_3_font=\"|600|||||||\" header_3_font_size=\"20px\" header_3_line_height=\"1.2em\" custom_margin=\"||0px||false|false\" global_colors_info=\"{}\"]<\/p> 2019<\/p> [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" _builder_version=\"4.23.1\" _module_preset=\"default\" background_color=\"#dcc7ae\" da_disable_devices=\"off|off|off\" global_colors_info=\"{}\" da_is_popup=\"off\" da_exit_intent=\"off\" da_has_close=\"on\" da_alt_close=\"off\" da_dark_close=\"off\" da_not_modal=\"on\" da_is_singular=\"off\" da_with_loader=\"off\" da_has_shadow=\"on\"][et_pb_row column_structure=\"1_2,1_2\" module_class=\"divi-portable-row\" _builder_version=\"4.21.0\" _module_preset=\"default\" width=\"90%\" max_width=\"90%\" global_colors_info=\"{}\"][et_pb_column type=\"1_2\" _builder_version=\"4.21.0\" _module_preset=\"default\" custom_css_main_element=\"display: flex;||flex-direction: column;||justify-content: space-between;\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.23.1\" _module_preset=\"default\" text_font=\"|300|||||||\" text_text_color=\"#252525\" text_font_size=\"18px\" text_line_height=\"1.8em\" header_2_font=\"|800|||||||\" header_2_text_color=\"#252525\" header_2_font_size=\"30px\" global_colors_info=\"{}\"]<\/p> [\/et_pb_text][et_pb_text _builder_version=\"4.23.1\" _module_preset=\"default\" text_font=\"|300|||||||\" text_text_color=\"#252525\" text_font_size=\"18px\" text_line_height=\"1.8em\" global_colors_info=\"{}\"]To create the anticipation and raise brand awareness among potential customers before the launch of the e-shop as well as to build a consistent image across all the brand applications.[\/et_pb_text][\/et_pb_column][et_pb_column type=\"1_2\" _builder_version=\"4.21.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.21.0\" _module_preset=\"default\" text_font=\"|300|||||||\" text_text_color=\"#252525\" text_font_size=\"18px\" text_line_height=\"1.8em\" header_2_font=\"|800|||||||\" header_2_font_size=\"30px\" global_colors_info=\"{}\"]<\/p> [\/et_pb_text][et_pb_text _builder_version=\"4.23.1\" _module_preset=\"default\" text_font=\"|300|||||||\" text_text_color=\"#252525\" text_font_size=\"18px\" text_line_height=\"1.8em\" global_colors_info=\"{}\"]<\/p> Translated company vision into a unique logo, identity system and visual strategy that is consistent, reflects brand values and appeals to the right audience. Explored and presented possible expansion into different products in the future ensuring that systems can be implemented and used in the long term.<\/p> [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" _builder_version=\"4.23.1\" _module_preset=\"default\" background_image=\"https:\/\/wittymind.pl\/wp-content\/uploads\/2024\/01\/brand_attributes_1.webp\" da_disable_devices=\"off|off|off\" global_colors_info=\"{}\" da_is_popup=\"off\" da_exit_intent=\"off\" da_has_close=\"on\" da_alt_close=\"off\" da_dark_close=\"off\" da_not_modal=\"on\" da_is_singular=\"off\" da_with_loader=\"off\" da_has_shadow=\"on\"][et_pb_row column_structure=\"1_2,1_2\" module_class=\"divi-portable-row\" _builder_version=\"4.21.0\" _module_preset=\"default\" width=\"90%\" max_width=\"90%\" global_colors_info=\"{}\"][et_pb_column type=\"1_2\" _builder_version=\"4.21.0\" _module_preset=\"default\" custom_css_main_element=\"display: flex;||flex-direction: column;||justify-content: space-between;\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.23.1\" _module_preset=\"default\" text_font=\"|300|||||||\" text_text_color=\"#252525\" text_font_size=\"18px\" text_line_height=\"1.8em\" header_2_font=\"|800|||||||\" header_2_font_size=\"30px\" global_colors_info=\"{}\"]<\/p> [\/et_pb_text][et_pb_text _builder_version=\"4.23.1\" _module_preset=\"default\" text_font=\"|300|||||||\" text_text_color=\"#252525\" text_font_size=\"18px\" text_line_height=\"1.8em\" global_colors_info=\"{}\"]<\/p> Throughout a number of brand consultations, we discovered and compiled a list of brand attributes which then served as a style compass while designing the logo and collateral assets.<\/p> [\/et_pb_text][\/et_pb_column][et_pb_column type=\"1_2\" _builder_version=\"4.21.0\" _module_preset=\"default\" global_colors_info=\"{}\"][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\"1_6,1_6,1_6,1_2\" use_custom_gutter=\"on\" gutter_width=\"1\" 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_module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.23.1\" _module_preset=\"default\" text_font=\"|300|||||||\" text_text_color=\"#252525\" text_font_size=\"18px\" text_line_height=\"1.8em\" global_colors_info=\"{}\"]<\/p> [\/et_pb_text][\/et_pb_column][et_pb_column type=\"1_2\" _builder_version=\"4.21.0\" _module_preset=\"default\" global_colors_info=\"{}\"][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" _builder_version=\"4.23.1\" _module_preset=\"default\" background_enable_color=\"off\" da_disable_devices=\"off|off|off\" global_colors_info=\"{}\" da_is_popup=\"off\" da_exit_intent=\"off\" da_has_close=\"on\" da_alt_close=\"off\" da_dark_close=\"off\" da_not_modal=\"on\" da_is_singular=\"off\" da_with_loader=\"off\" da_has_shadow=\"on\"][et_pb_row module_class=\"divi-portable-row\" _builder_version=\"4.21.0\" _module_preset=\"default\" width=\"90%\" max_width=\"90%\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.21.0\" _module_preset=\"default\" custom_css_main_element=\"display: flex;||flex-direction: column;||justify-content: space-between;\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.23.1\" _module_preset=\"default\" text_font=\"|300|||||||\" text_text_color=\"#252525\" text_font_size=\"18px\" text_line_height=\"1.8em\" header_2_font=\"|800|||||||\" header_2_font_size=\"30px\" global_colors_info=\"{}\"]<\/p> [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_class=\"divi-portable-row\" _builder_version=\"4.21.0\" _module_preset=\"default\" width=\"90%\" max_width=\"90%\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.21.0\" _module_preset=\"default\" custom_css_main_element=\"display: flex;||flex-direction: column;||justify-content: space-between;\" global_colors_info=\"{}\"][et_pb_image src=\"https:\/\/wittymind.pl\/wp-content\/uploads\/2024\/01\/roskosh_stylescape.webp\" title_text=\"roskosh_stylescape\" align=\"center\" _builder_version=\"4.23.1\" _module_preset=\"default\" global_colors_info=\"{}\"][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" admin_label=\"Section\" module_id=\"capabilities\" module_class=\"parent-section\" _builder_version=\"4.21.0\" _module_preset=\"default\" custom_margin=\"||0px||false|false\" custom_padding=\"||0px||false|false\" da_popup_slug=\"capabilities\" da_disable_devices=\"off|off|off\" global_colors_info=\"{}\" da_is_popup=\"off\" da_exit_intent=\"off\" da_has_close=\"on\" da_alt_close=\"off\" da_dark_close=\"off\" da_not_modal=\"on\" da_is_singular=\"off\" da_with_loader=\"off\" da_has_shadow=\"on\"][et_pb_row module_class=\"divi-portable-row\" _builder_version=\"4.21.0\" _module_preset=\"default\" width=\"90%\" max_width=\"90%\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.21.0\" _module_preset=\"default\" custom_css_main_element=\"display: flex;||flex-direction: column;||justify-content: space-between;\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.23.1\" _module_preset=\"default\" text_font=\"|300|||||||\" text_text_color=\"#252525\" text_font_size=\"18px\" text_line_height=\"1.8em\" header_2_font=\"|800|||||||\" header_2_font_size=\"30px\" global_colors_info=\"{}\"]<\/p> [\/et_pb_text][et_pb_image src=\"https:\/\/wittymind.pl\/wp-content\/uploads\/2024\/01\/roskosh_logo_genesis.webp\" title_text=\"roskosh_logo_genesis\" show_bottom_space=\"off\" align=\"center\" _builder_version=\"4.23.1\" _module_preset=\"default\" global_colors_info=\"{}\"][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" _builder_version=\"4.23.1\" _module_preset=\"default\" background_image=\"https:\/\/wittymind.pl\/wp-content\/uploads\/2024\/01\/pexels-ovan-62693.jpg\" custom_margin=\"||||false|false\" custom_padding=\"||||false|false\" da_disable_devices=\"off|off|off\" global_colors_info=\"{}\" da_is_popup=\"off\" da_exit_intent=\"off\" da_has_close=\"on\" da_alt_close=\"off\" da_dark_close=\"off\" da_not_modal=\"on\" da_is_singular=\"off\" da_with_loader=\"off\" da_has_shadow=\"on\"][et_pb_row column_structure=\"1_2,1_2\" module_class=\"divi-portable-row\" _builder_version=\"4.21.0\" _module_preset=\"default\" width=\"90%\" max_width=\"90%\" global_colors_info=\"{}\"][et_pb_column type=\"1_2\" _builder_version=\"4.21.0\" _module_preset=\"default\" custom_css_main_element=\"display: flex;||flex-direction: column;||justify-content: space-between;\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.23.1\" _module_preset=\"default\" text_font=\"|300|||||||\" text_text_color=\"#252525\" text_font_size=\"18px\" text_line_height=\"1.8em\" header_2_font=\"|800|||||||\" header_2_font_size=\"30px\" global_colors_info=\"{}\"]<\/p> [\/et_pb_text][et_pb_text _builder_version=\"4.23.1\" _module_preset=\"default\" text_font=\"|300|||||||\" text_text_color=\"#252525\" text_font_size=\"18px\" text_line_height=\"1.8em\" custom_margin=\"||60px||false|false\" global_colors_info=\"{}\"]<\/p> Logo is inspired by the shape of waves, sand dunes and hair flowing in the wind. It symbolizes the relaxing moment at the beach, the time spent playing with sand and drawing patterns with the fingers. Typography suggests subtle and light character of the brand and allows design to breathe. Sans serif typeface was selected to emphasize universal, inclusive nature of brand products. [\/et_pb_text][\/et_pb_column][et_pb_column type=\"1_2\" _builder_version=\"4.21.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_image src=\"https:\/\/wittymind.pl\/wp-content\/uploads\/2024\/01\/ezgif.com-gif-to-webp-converter.webp\" title_text=\"ezgif.com-gif-to-webp-converter\" show_bottom_space=\"off\" align=\"center\" _builder_version=\"4.23.1\" _module_preset=\"default\" custom_margin=\"||||false|false\" scroll_vertical_motion=\"0|48|48|100|-1.5|0|1.5\" global_colors_info=\"{}\"][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" _builder_version=\"4.23.1\" _module_preset=\"default\" background_enable_image=\"off\" custom_margin=\"||||false|false\" custom_padding=\"||||false|false\" da_disable_devices=\"off|off|off\" global_colors_info=\"{}\" da_is_popup=\"off\" da_exit_intent=\"off\" da_has_close=\"on\" da_alt_close=\"off\" da_dark_close=\"off\" da_not_modal=\"on\" da_is_singular=\"off\" da_with_loader=\"off\" da_has_shadow=\"on\"][et_pb_row column_structure=\"2_5,3_5\" module_class=\"divi-portable-row\" _builder_version=\"4.21.0\" _module_preset=\"default\" width=\"90%\" max_width=\"90%\" global_colors_info=\"{}\"][et_pb_column type=\"2_5\" _builder_version=\"4.21.0\" _module_preset=\"default\" custom_css_main_element=\"display: flex;||flex-direction: column;||justify-content: space-between;\" global_colors_info=\"{}\"][et_pb_image src=\"https:\/\/wittymind.pl\/wp-content\/uploads\/2024\/01\/pattern_ease.gif\" title_text=\"pattern_ease\" _builder_version=\"4.23.1\" _module_preset=\"default\" global_colors_info=\"{}\"][\/et_pb_image][\/et_pb_column][et_pb_column type=\"3_5\" _builder_version=\"4.21.0\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.23.1\" _module_preset=\"default\" text_font=\"|300|||||||\" text_text_color=\"#252525\" text_font_size=\"18px\" text_line_height=\"1.8em\" header_2_font=\"|800|||||||\" header_2_font_size=\"30px\" global_colors_info=\"{}\"]<\/p> [\/et_pb_text][et_pb_text _builder_version=\"4.23.1\" _module_preset=\"default\" text_font=\"|300|||||||\" text_text_color=\"#252525\" text_font_size=\"18px\" text_line_height=\"1.8em\" custom_margin=\"||||false|false\" global_colors_info=\"{}\"]<\/p> Main logo design is primarily used on website, printed materials, embroidered tag etc. while submark version of the logo is meant to be used as a profile picture on social media and other applications with limited space or for example as a website favicon.<\/p> [\/et_pb_text][et_pb_text _builder_version=\"4.23.1\" _module_preset=\"default\" text_font=\"|300|||||||\" text_text_color=\"#252525\" text_font_size=\"18px\" text_line_height=\"1.8em\" header_2_font=\"|800|||||||\" header_2_font_size=\"30px\" global_colors_info=\"{}\"]<\/p> [\/et_pb_text][et_pb_text _builder_version=\"4.23.1\" _module_preset=\"default\" text_font=\"|300|||||||\" text_text_color=\"#252525\" text_font_size=\"18px\" text_line_height=\"1.8em\" custom_margin=\"||||false|false\" global_colors_info=\"{}\"]<\/p> Brand colors have been inspired by the sea and sand colors, bringing the warmth, freedom and relaxing atmosphere of a peaceful day at the beach on a sunny day.<\/p> [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" _builder_version=\"4.23.1\" _module_preset=\"default\" background_enable_image=\"off\" custom_margin=\"||||false|false\" custom_padding=\"||||false|false\" da_disable_devices=\"off|off|off\" global_colors_info=\"{}\" da_is_popup=\"off\" da_exit_intent=\"off\" da_has_close=\"on\" da_alt_close=\"off\" da_dark_close=\"off\" da_not_modal=\"on\" da_is_singular=\"off\" da_with_loader=\"off\" da_has_shadow=\"on\"][et_pb_row module_class=\"divi-portable-row\" _builder_version=\"4.21.0\" _module_preset=\"default\" width=\"90%\" max_width=\"90%\" global_colors_info=\"{}\" column_structure=\"1_2,1_2\"][et_pb_column type=\"1_2\" _builder_version=\"4.21.0\" _module_preset=\"default\" custom_css_main_element=\"display: flex;||flex-direction: column;||justify-content: space-between;\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.23.1\" _module_preset=\"default\" text_font=\"|300|||||||\" text_text_color=\"#252525\" text_font_size=\"18px\" text_line_height=\"1.8em\" header_2_font=\"|800|||||||\" header_2_font_size=\"30px\" hover_enabled=\"0\" global_colors_info=\"{}\" sticky_enabled=\"0\"]<\/p> [\/et_pb_text][et_pb_text _builder_version=\"4.23.1\" _module_preset=\"default\" text_font=\"|300|||||||\" text_text_color=\"#252525\" text_font_size=\"18px\" text_line_height=\"1.8em\" custom_margin=\"||||false|false\" hover_enabled=\"0\" global_colors_info=\"{}\" sticky_enabled=\"0\"]<\/p> Printed on handmade paper containing seeds and meant to be sown, taken care of, and grown into a new plant.<\/p> They\u2019re promoting zero-waste lifestyle that lies at the core of the brand, but also are a symbol of dreams coming true.<\/p> [\/et_pb_text][\/et_pb_column][et_pb_column type=\"1_2\" _builder_version=\"4.21.0\" _module_preset=\"default\" custom_css_main_element=\"display: flex;||flex-direction: column;||justify-content: space-between;\" global_colors_info=\"{}\"][et_pb_image src=\"https:\/\/wittymind.pl\/wp-content\/uploads\/2024\/01\/roskosh_tag_1920.webp\" title_text=\"roskosh_tag_1920\" _builder_version=\"4.23.1\" _module_preset=\"default\" hover_enabled=\"0\" global_colors_info=\"{}\" sticky_enabled=\"0\"][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row module_class=\"divi-portable-row\" _builder_version=\"4.21.0\" _module_preset=\"default\" width=\"90%\" max_width=\"90%\" global_colors_info=\"{}\" column_structure=\"1_2,1_2\"][et_pb_column type=\"1_2\" _builder_version=\"4.21.0\" _module_preset=\"default\" custom_css_main_element=\"display: flex;||flex-direction: column;||justify-content: space-between;\" global_colors_info=\"{}\"][et_pb_gallery _builder_version=\"4.23.1\" _module_preset=\"default\" gallery_ids=\"242791,242792\" fullwidth=\"on\" auto=\"on\" hover_enabled=\"0\" sticky_enabled=\"0\" custom_css_free_form=\".et_pb_gallery.et_slider_auto .et-pb-slider-arrows,||.et_pb_gallery.et_slider_auto .et-pb-controllers { || display: none !important; ||}\"][\/et_pb_gallery][\/et_pb_column][et_pb_column type=\"1_2\" _builder_version=\"4.21.0\" _module_preset=\"default\" custom_css_main_element=\"display: flex;||flex-direction: column;||justify-content: space-between;\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.23.1\" _module_preset=\"default\" text_font=\"|300|||||||\" text_text_color=\"#252525\" text_font_size=\"18px\" text_line_height=\"1.8em\" header_2_font=\"|800|||||||\" header_2_font_size=\"30px\" hover_enabled=\"0\" global_colors_info=\"{}\" sticky_enabled=\"0\"]<\/p> [\/et_pb_text][et_pb_text _builder_version=\"4.23.1\" _module_preset=\"default\" text_font=\"|300|||||||\" text_text_color=\"#252525\" text_font_size=\"18px\" text_line_height=\"1.8em\" custom_margin=\"||||false|false\" hover_enabled=\"0\" global_colors_info=\"{}\" sticky_enabled=\"0\"]<\/p> Kraft cardboard boxes made from 90% recycled content and water-based ink are used to make environmentally friendly packaging.<\/p> Minimalist design was created to emphasize brand\u2019s message and to reduce the carbon footprint.<\/p> [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" _builder_version=\"4.23.1\" _module_preset=\"default\" background_enable_image=\"off\" custom_margin=\"||||false|false\" custom_padding=\"||||false|false\" hover_enabled=\"0\" da_disable_devices=\"off|off|off\" global_colors_info=\"{}\" sticky_enabled=\"0\" title_text=\"sand_palm\" da_is_popup=\"off\" da_exit_intent=\"off\" da_has_close=\"on\" da_alt_close=\"off\" da_dark_close=\"off\" da_not_modal=\"on\" da_is_singular=\"off\" da_with_loader=\"off\" da_has_shadow=\"on\"][et_pb_row module_class=\"divi-portable-row\" _builder_version=\"4.21.0\" _module_preset=\"default\" width=\"90%\" max_width=\"90%\" global_colors_info=\"{}\" column_structure=\"1_2,1_2\"][et_pb_column type=\"1_2\" _builder_version=\"4.21.0\" _module_preset=\"default\" custom_css_main_element=\"display: flex;||flex-direction: column;||justify-content: space-between;\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.23.1\" _module_preset=\"default\" text_font=\"|300|||||||\" text_text_color=\"#252525\" text_font_size=\"18px\" text_line_height=\"1.8em\" header_2_font=\"|800|||||||\" header_2_font_size=\"30px\" hover_enabled=\"0\" global_colors_info=\"{}\" sticky_enabled=\"0\"]<\/p> [\/et_pb_text][et_pb_text _builder_version=\"4.23.1\" _module_preset=\"default\" text_font=\"|300|||||||\" text_text_color=\"#252525\" text_font_size=\"18px\" text_line_height=\"1.8em\" custom_margin=\"||||false|false\" hover_enabled=\"0\" global_colors_info=\"{}\" sticky_enabled=\"0\"]<\/p> A 100% linen drawstring bag was created for storage and protection of the products and as a way for Roskosh to accompany women at every moment of their life.<\/p> [\/et_pb_text][et_pb_text _builder_version=\"4.23.1\" _module_preset=\"default\" text_font=\"|300|||||||\" text_text_color=\"#252525\" text_font_size=\"18px\" text_line_height=\"1.8em\" header_2_font=\"|800|||||||\" header_2_font_size=\"30px\" hover_enabled=\"0\" global_colors_info=\"{}\" sticky_enabled=\"0\"]<\/p> [\/et_pb_text][et_pb_image src=\"https:\/\/wittymind.pl\/wp-content\/uploads\/2024\/01\/march.webp\" _builder_version=\"4.23.1\" _module_preset=\"default\" title_text=\"march\" hover_enabled=\"0\" sticky_enabled=\"0\"][\/et_pb_image][\/et_pb_column][et_pb_column type=\"1_2\" _builder_version=\"4.21.0\" _module_preset=\"default\" custom_css_main_element=\"display: flex;||flex-direction: column;||justify-content: space-between;\" global_colors_info=\"{}\"][et_pb_image src=\"https:\/\/wittymind.pl\/wp-content\/uploads\/2024\/01\/1.webp\" _builder_version=\"4.23.1\" _module_preset=\"default\" title_text=\"1\" hover_enabled=\"0\" sticky_enabled=\"0\" scroll_vertical_motion=\"0|45|45|100|4|0|-4\" align=\"center\" show_bottom_space=\"off\" custom_margin=\"||||false|false\"][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" _builder_version=\"4.23.1\" _module_preset=\"default\" background_enable_image=\"off\" custom_margin=\"||||false|false\" custom_padding=\"||||false|false\" hover_enabled=\"0\" da_disable_devices=\"off|off|off\" global_colors_info=\"{}\" sticky_enabled=\"0\" title_text=\"sand_palm\" da_is_popup=\"off\" da_exit_intent=\"off\" da_has_close=\"on\" da_alt_close=\"off\" da_dark_close=\"off\" da_not_modal=\"on\" da_is_singular=\"off\" da_with_loader=\"off\" da_has_shadow=\"on\"][et_pb_row module_class=\"divi-portable-row\" _builder_version=\"4.21.0\" _module_preset=\"default\" width=\"90%\" max_width=\"90%\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.21.0\" _module_preset=\"default\" custom_css_main_element=\"display: flex;||flex-direction: column;||justify-content: space-between;\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.23.1\" _module_preset=\"default\" text_font=\"|300|||||||\" text_text_color=\"#252525\" text_font_size=\"18px\" text_line_height=\"1.8em\" header_2_font=\"|800|||||||\" header_2_font_size=\"30px\" global_colors_info=\"{}\"]<\/p> [\/et_pb_text][et_pb_image src=\"https:\/\/wittymind.pl\/wp-content\/uploads\/2024\/01\/stationery_b.webp\" title_text=\"stationery_b\" _builder_version=\"4.23.1\" _module_preset=\"default\" global_colors_info=\"{}\"][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row module_class=\"divi-portable-row\" _builder_version=\"4.23.1\" _module_preset=\"default\" width=\"90%\" max_width=\"90%\" hover_enabled=\"0\" global_colors_info=\"{}\" column_structure=\"3_5,2_5\" sticky_enabled=\"0\"][et_pb_column type=\"3_5\" _builder_version=\"4.21.0\" _module_preset=\"default\" custom_css_main_element=\"display: flex;||flex-direction: column;||justify-content: space-between;\" global_colors_info=\"{}\"][et_pb_image src=\"https:\/\/wittymind.pl\/wp-content\/uploads\/2024\/01\/set_classic_C.webp\" title_text=\"set_classic_C\" _builder_version=\"4.23.1\" _module_preset=\"default\" hover_enabled=\"0\" global_colors_info=\"{}\" sticky_enabled=\"0\"][\/et_pb_image][et_pb_image src=\"https:\/\/wittymind.pl\/wp-content\/uploads\/2024\/01\/voucher_sample_2-Large.webp\" _builder_version=\"4.23.1\" _module_preset=\"default\" title_text=\"voucher_sample_2 (Large)\" hover_enabled=\"0\" sticky_enabled=\"0\" show_bottom_space=\"off\"][\/et_pb_image][\/et_pb_column][et_pb_column type=\"2_5\" _builder_version=\"4.21.0\" _module_preset=\"default\" custom_css_main_element=\"display: flex;||flex-direction: column;||justify-content: space-between;\" global_colors_info=\"{}\"][et_pb_image src=\"https:\/\/wittymind.pl\/wp-content\/uploads\/2024\/01\/BKS02413-Large.webp\" 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global_colors_info=\"{}\"][\/et_pb_post_nav][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>","_et_gb_content_width":"","footnotes":""},"project_category":[],"project_tag":[],"class_list":["post-242828","project","type-project","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/wittymind.pl\/pl\/wp-json\/wp\/v2\/project\/242828","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wittymind.pl\/pl\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/wittymind.pl\/pl\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/wittymind.pl\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wittymind.pl\/pl\/wp-json\/wp\/v2\/comments?post=242828"}],"version-history":[{"count":35,"href":"https:\/\/wittymind.pl\/pl\/wp-json\/wp\/v2\/project\/242828\/revisions"}],"predecessor-version":[{"id":243710,"href":"https:\/\/wittymind.pl\/pl\/wp-json\/wp\/v2\/project\/242828\/revisions\/243710"}],"wp:attachment":[{"href":"https:\/\/wittymind.pl\/pl\/wp-json\/wp\/v2\/media?parent=242828"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/wittymind.pl\/pl\/wp-json\/wp\/v2\/project_category?post=242828"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/wittymind.pl\/pl\/wp-json\/wp\/v2\/project_tag?post=242828"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}My role<\/h3>\n
\n
Toolset<\/h3>\n
\n
Client<\/h3>\n
Completed<\/h3>\n
Goals<\/h2>\n
\n
<\/span><\/span><\/span><\/li>\n<\/ul>\nSolutions<\/h2>\n
<\/span><\/span><\/span><\/p>\nProcess<\/h2>\n
Brand Attributes<\/h2>\n
\n
\n
\n
Buyer personas<\/h2>\n
Stylescapes<\/h2>\n
After consultation and minor adjustments a final version has been created.<\/p>\nThe chosen direction<\/h2>\n
Logo<\/h2>\n
Rationale<\/h2>\n
<\/span><\/p>\nBrand guidelines<\/h2>\n
Labels<\/h2>\n
Thank you card<\/h2>\n
Roskosh<\/a> is a fashion brand focusing on hair accessories - scrunchies, but it's also a dream come true for its creator.<\/h2>
Roskosh is a tribute to femininity and celebrating of little pleasures.<\/p>My role<\/h3>
Toolset<\/h3>
Client<\/h3>
Completed<\/h3>
Challenge<\/h2>
Solutions<\/h2>
Brand Attributes<\/h2>
Stylescape<\/h2>
Logo<\/h2>
Rationale<\/h2>
Simplicity of the typeface in combination with custom symbol represents brand philosophy and mission to help women express their personality at any moment of their life via unique, distinctive hair accessories regardless of time or occasion.<\/p>Main logo & Submark<\/h2>
Color palette<\/h2>
Zero-waste tags<\/h2>
Packaging<\/h2>
Reusable bag<\/h2>
Greeting cards<\/h2>
Stationery<\/h2>