Dobrochna is a fashion stylist that makes women feel taken care of.

Dobrochna Rawicka is a curator of female beauty and style. Her brand brings together women who need guidance and care. Dobrochna Rawicka is a brand that changes approach to clothing, styling and business dress code.
The whole process is a beautiful journey of reinventing yourself.

My role

  • Logo design
  • Web design
  • Business card design
  • Letterhead design
  • Brand Guidelines
  • Brand Development

Toolset

  • Adobe Illustrator
  • WordPress
  • HTML/CSS

Client

Dobrochna Rawicka

Completed

2019

Challenge

To create a visual identity and a website that will convey the brand message and vision, attract the right type of the customer and allow the brand to grow a strong digital presence with the room for growth.

Solutions

Worked closely with the brand owner to dive deep into the brand core values and vision and translate them into an elegant and bold visual identity system.

Brand Attributes

During the brand development process, we explored and then narrowed down a list of the keywords that describe its tone, voice and vision best. These adjectives were then used to inspire the design process, along with the ideal customer profile.

  • warm
  • friendly
  • inspiring
  • kind
  • sensual
  • open
  • stylish
  • elegant
  • personal
  • cozy
  • feminine
  • inclusive

Logo

Rationale

The choice of typeface was inpired by the covers of fashion magazines and women’s curves, beauty and body lines.

The unique open form of the letters was created as a symbolic invitation to looking into and learning about yourself. It is also a symbol of opening up to new experiences and absorbing impressions. A brand name written with lower case is meant to shorten the distance and to add lightness. 

Submark

Along with the main logo design a submark version was created. The icon combines the initials into a monogram that can be used as a profile picture on social media and other media where the available space is limited.

Web design

Stationery

As part of the visual identity system, created business cards and letterhead design. We decided to use a craft paper with embossing and gold foil as special finishing for the business card to reflect both the elegance and minimalism of the brand. The letterhead design uses a rectangular element with the logo connecting it visually with business card, while retaining full functionality and high legibility both for handwriting and typing.

Brand Guidelines

As an integral component of a visual identity system to establish a cohesive and consistent representation of a brand across various channels a brand guide has been created. It serves as a comprehensive document that outlines the key elements of the brand, including logo usage, color schemes, typography, and imagery guidelines.

By providing clear instructions and standards, it ensures that all communication materials align with the brand’s essence, fostering recognition, trust, and a strong visual identity.